About this toolkit
This Communication Toolkit supports ambassadors in the sharing of free, research-based traumatic brain injury (TBI) resources from the Model Systems Knowledge Translation Center (MSKTC). It includes that ambassadors can modify and share with people who may benefit from MSKTC resources, and tips for sharing MSKTC resources
With these tools, we hope to empower you to spread the word of MSKTC resources and make a significant impact on people with traumatic brain injuries. Together, we can help people find the information they need to live well, one share, post, and email at a time. Thank you for your dedication and support!
Social Media Campaigns
These templates provide sample language for you to customize to promote your BMS research and publications.
Platforms
MSKTC and TBIMS are active on several social media platforms, including Facebook, Instagram, X (formerly Twitter), and LinkedIn. Be sure to follow us, interact with our posts, and tag us when you share MSKTC resources.
TBI Injury
@tbi_ms
@msktctbi
MSKTC
@msktc_insights
Model Systems Knowledge Translation Center
Social Media
As an ambassador, you can help to promote MSKTC’s TBI resources on social media by interacting with our existing posts and by clicking reactions, commenting, or sharing any of our published social media posts. We also encourage you to activate your own social media channels by using the sample graphics and message below. Please feel free to personalize and modify to meet the needs of your networks.
Be Recognized: Add Your Ambassador Role to Your LinkedIn
Add your experience as a MSKTC Ambassador to your LinkedIn profile! At the top of your profile, click ‘add profile section’ then expand the ‘additional’ tab to find the ‘add volunteer experience’ option if you don’t already have volunteer experience added to your profile.
Sample Posts
As an ambassador, you can help to promote MSKTC’s TBI resources on social media by interacting with our existing posts by clicking reactions, commenting, or sharing any of our published social media posts. We also encourage you to activate your own social media channels by using the sample message below. Please feel free to personalize and modify to meet the needs of your networks.
I am a #MSKTC ambassador supporting people with #TBI.
MSKTC has provided me with a wide range of #researchbased resources that have helped [my/family member’s] recovery process.
#MSKTC can benefit you. Learn more here https://msktc.org/tbi
[TAG MSKTC] has a wide range of #researchbased resources to help those #livingwithTBI. To learn more about the ways #TBI impacts thinking abilities, memory, emotions, etc., visit https://msktc.org/tbi
Do you have questions about [insert topic from MSKTC website] after #TBI?
[TAG MSKTC] has a wide range of #researchbased resources to help those with #braininjury. Check out [name of the resource]: [insert link to resource]
If you're living with a traumatic brain injury (TBI), a caregiver, clinician, or policymaker, please provide your input! Take part in #MSKTC survey to let them know what info you need to better serve the #TBI community. https://bit.ly/MSKTCUserSurvey
Model Systems Knowledge Translation Center offers resources in Spanish to help you support people with traumatic brain injury and their families. #TBI https://msktc.org/tbi/recursos-en-espanol
As a #MSKTC ambassador, I’d like to invite you to become champions for the traumatic brain injury (TBI) community!
#MSKTC invites individuals living with TBI, caregivers, clinicians, and policymakers to become ambassadors for change! https://msktc.org/tbi/ambassador-program
Sample Email Blast Template
Dear [NAME],
I recently became an ambassador for the federally funded Model Systems Knowledge Translation Center (MSKTC: http://msktc.org/), which offers free, research-based resources for people living with TBI and their families. MSKTC covers over 30 rehabilitation topics (http://msktc.org/tbi). Tailored to the diverse learning styles of individuals with TBI and their families, these resources are in multiple formats (video, audio, and print) including factsheets, infocomics (information presented in a comic-styled storyboard format), videos, podcasts, narrated slideshows, and quick reviews. MSKTC factsheets and infocomics are available in both English and Spanish.
MSKTC is funded by the National Institute on Disability, Independent Living, Administration for Community Living, U.S. Department of Health and Human Services. I am including links to these resources below. Please feel free to share with others who may benefit from them.
MSKTC TBI Resources
The MSKTC TBI resources cover a wide range of topics. Currently, the MSKTC provides resources on over 30 rehabilitation topics to support individuals with TBI and their families such as: inpatient rehab, understanding a TBI, alcohol use after TBI, memory, couples’ relationship after TBI, acute inpatient rehabilitation, balance problems, behavior changes, caregiver’s guide to disorders of consciousness, chronic pain, cognitive problems, concussion recovery, depression, driving, emotional problems, employment, fatigue, headaches, irritability, anger and aggression, loss of smell or taste, menopause, obstructive sleep apnea, parenting with TBI, returning to school, seizures, severe TBI, sexuality, sleep, social skills, spasticity, stress management for TBI caregivers, talk about your TBI, vegetative and minimally conscious states, vision problems, and voting tips. TBI Resource in English | https://msktc.org/tbi/
- TBI resources in Spanish | https://msktc.org/tbi/recursos-en-espanol
- Factsheets | http://www.msktc.org/tbi/factsheets
- Videos | http://www.msktc.org/tbi/videos
- Infocomics | https://msktc.org/tbi/infocomics
- Infographics | https://msktc.org/tbi/infographics
- Narrated slideshows | http://www.msktc.org/tbi/slideshows
- Hot Topic Modules | http://www.msktc.org/tbi/Hot-Topics
- TBI Model System Center Directory | http://www.msktc.org/tbi/model-system-centers
- TBI Model System Publications | http://www.msktc.org/publications?sys=T
- Model System and Model System Database | https://msktc.org/about-model-systems/tbi
- Knowledge Translation Toolkit |https://msktc.org/knowledge-translation
- MSKTC TBI ambassador program | https://msktc.org/tbi/ambassador-program
- Tools to share MSKTC resources | https://msktc.org/share-and-promote
- MSKTC awards | https://msktc.org/share-and-promote
*Please note that the MSKTC resources may be reproduced and distributed freely with appropriate attribution. Prior permission must be obtained for inclusion in fee-based materials.
Please take a quick survey and share thoughts to help the MSKTC better serve you: https://websurveyor2.airws.org/se/2511374533213674.
Sincerely,
[SIGNER’S NAME]
Email Signature Badge
Stand out in every inbox with our exclusive email signature badge! Showcase your commitment to raising awareness of TBI with every message you send. Download the image below to your computer and upload the image to your email signature in your preferred email platform.
Virtual Meeting Background
Enhance your virtual meetings with our exclusive MSKTC Ambassador virtual meeting background. Download the graphic below to your computer and use when using your preferred virtual meeting platform.
MSKTC TBI Resource QR Codes
TBIMS/MSKTC Email Signature
Stand out in every inbox with our exclusive email signature badge! Showcase your commitment to raising awareness of TBI with every message you send. Download the image below to your computer and upload the image to your email signature in your preferred email platform.
TBIMS/MSKTC Resource Badge
Use this resource badge to easily share MSKTC TBI resources while in clinics or at events. To request badges, please email MSKTC@air.org.
SCI, TBI, and Burn Resource Badge
Use this resource badge to easily promote spinal cord injury (SCI), traumatic brain injury (TBI), and burn injury resources while in clinics or at events. To request badges, please email MSKTC@air.org.
TBIMS and MSKTC Buttons
You can wear the TBIMS and MSKTC buttons in the clinic, at conferences, and at other events to share MSKTC burn resources. To request buttons, please email MSKTC@air.org.
TBIMS and MSKTC Resource Magnet
You can distribute the TBIMS and MSKTC resource magnets with patients and families and other stakeholders to share the MSKTC TBI resources. To request magnets, please email MSKTC@air.org.
TBIMS and MSKTC Sticker
Use the TBIMS and MSKTC stickers on your laptop, mugs, car bumpers or other places to share MSKTC TBI resources. To request stickers, please email MSKTC@air.org.
MSKTC Resource Bookmark
You can print and distribute the bookmark to share the free research-based resources to help people living with spinal cord injury, traumatic brain injury, and burn injury.
Download the bookmark from the MSKTC website for printing at https://msktc.org/node/5452
You can also request the printed bookmarks at MSKTC@air.org.
Resource Brochure
You can print and distribute the brochure to share the free research-based MSKTC resources to help people living with spinal cord injury, traumatic brain injury, and burn injury. The brochure describes the types of resources MSKTC offers and opportunities to engage with us. The brochure is in English and Spanish. The size of the brochure is 8.5x11 inches.
SCI, TBI, & Burn Resource Poster
The MSKTC has developed a poster to promote the use of free research-based resources for people living with spinal cord injury (SCI), traumatic brain injury (TBI) and burn injury. The wall poster size is 11x17 inches and the tabletop poster size is 8.5X11 inches. You can print the poster using a regular printer or a professional printer.
Download the poster and view printing instructions: https://msktc.org/node/5361.
TBI Resource Poster
The MSKTC has developed a poster to promote the use of our free research-based resources for people living with TBI. The wall poster size is 11x17 inches and the tabletop poster is 8.5x11 inches with English and Spanish resource QR codes. You can print the poster using a regular printer or a professional printer.
Sample Newsletter Story
Title: Free Research-based Resources for People Living with Traumatic Brain Injury as well as Spinal Cord Injury and Burn Injury
The Model Systems Knowledge Translation Center (MSKTC; https://msktc.org/) offers free research-based user-friendly information resources to support individuals living with traumatic brain injury (TBI; https://msktc.org/tbi) as well as spinal cord injury (SCI; https://msktc.org/sci) and burn injury (https://msktc.org/burn). MSKTC collaborates with researchers from the Model System Programs to develop resources that cover a wide range of topics in English and Spanish and are available in various formats such as factsheets, infocomics, videos, and podcasts. MSKTC resources may be reproduced and distributed freely with appropriate attribution; prior permission must be obtained for inclusion in fee-based materials.
Both the MSKTC and Model System Programs are funded by the National Institute on Disability, Independent Living, and Rehabilitation Research, Administration for Community Living, US Department of Health and Human Services.
Please contact us if you have any questions or need resources to support your work as an ambassador