The ticket to work program: Marketing strategies and techniques to enhance implementation

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Article describes strategies to expand participation in the Ticket to Work (TTW) Program by Social Security Administration beneficiaries and to increase the number and diversity of employment networks (ENs). Direct mail, web-based outreach, targeted marketing to selected opinion makers, specialized media outlets, and a number of other marketing strategies are critiqued and analyzed. The 2 main marketing issues related to ENs are: (1) there are not enough quality ENs, and (2) the ENs in place are not taking tickets and making a sufficient number of placements for the TTW program to be successful. The main marketing issue for reaching beneficiaries is recognizing that marketing the TTW involves first marketing employment. Marketing considerations for beneficiaries must recognize and address the employment-related fears, interests, and support needs of ticket recipients.

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