This MSKTC Social Media Development Workbook was developed to provide your Model System with a hands-on way to plan, execute, and monitor and optimize your social media activities step-by-step. The Workbook is your tool to help you to think through all the aspects that contribute to developing an efficient and effective approach to your social media activities. Each step includes space to write (or type) in your ideas and plans, and each section concludes with one or more action items, which will help you document the entire social media development process and implement that plan to meet the needs of your Model System. The end result will be a social media strategic plan you can refer back to and use to guide your strategy and future changes.