This webinar from the Model Systems Knowledge Translation Center (MSKTC) offers information on how to use social media advertising for research. In this 2019 webinar, Lindsey Willis, senior communications specialist at the American Institutes for Research, and Rachel Hibbs, clinical research associate from the University of Pittsburgh Model Center on Spinal Cord Injury, describe the benefits of using social media communication platforms for research. They also discuss three phases of social media advertising, including planning and preparing to advertise on social media, executing your social media ads, and monitoring your results and optimizing your efforts. This webinar will help you use social media advertising to share innovations and expand the reach of the evidence-based practices represented in your work.